About IndexTap
IndexTap, powered by CRE Matrix, is India’s first-of-its-kind platform that delivers a stack view of inventory available in any residential building. It provides users with a bird’s-eye view of housing unit prices, availability, and booking options. With advanced algorithms, research, and a team of highly qualified professionals, IndexTap empowers brokers, buyers, tenants, and sellers/landlords with accurate data for smarter decision-making.
Objective
As a new brand, IndexTap aimed to create a strong brand image, gain visibility, and reach niche audiences in a competitive digital space. The goal was to:
- Build brand recognition and trust.
- Strengthen digital communication.
- Drive SEO growth and qualified website traffic.
- Provide informative and engaging experiences to users across social media platforms.
Within just 2 months, IndexTap’s social media presence grew rapidly, offering engaging and informative content across platforms.
The Brief
- Build strong organic visibility for high-intent real estate keywords.
- Drive qualified traffic to the website.
- Achieve long-term SEO growth with consistent rankings.
- Establish a strong, engaging presence on social media.
The Challenge
- Competing against established giants like NoBroker, 99acres, and MagicBricks.
- Ranking for high-value keywords such as “top builders in Mumbai” and “real estate developers in Mumbai.”
- No significant organic traffic at the start of the campaign.
- Building social media traction and engagement from scratch in a highly competitive real estate space.
The Strategy
- Keyword Research: Focused on high-volume, transactional search terms.
- On-Page SEO: Optimization of meta tags, content structuring, and interlinking.
- Content Marketing: Creation of high-quality blogs targeting real estate trends and developer searches.
- Backlink Strategy: Built authority through strategic backlinks and content partnerships.
- Social Media Growth: Highlighting brand USPs, moment marketing, and celebrating important days to connect with audiences.
- Ongoing SEO & Social Audits: Continuous monitoring and optimization for sustained performance.
The Results (Within 2 Years)
- Google Page 1 Rankings:
- Top builders in Mumbai → Position 2
- Top developers in Mumbai → Position 2
- Real estate developers in Mumbai → Position 3
- Midtown Twin Towers Kalyan → Position 1
- Traffic Growth:
- Achieved 1,00,000+ monthly organic traffic.
- Social Media Growth:
- Facebook: 2,493 followers (+3.5%), 8.7M impressions (+201.6%), 3.3M paid reach (+151.2%).
- Instagram: 1,881 followers (+188%), 1.68M reach (+522%), 25K engagements (+2,892%), 4.9M impressions (+404%).
- LinkedIn: 1,536 followers (+88.4%), 936 unique visitors (+88.8%).
Creative Approach
- Highlighting Brand USPs in user-friendly formats across social channels.
- Celebrating Important Days (Hindi Diwas, Mental Health Day, Men’s Day) to build emotional resonance.
- Moment Marketing & Trends to stay relevant and drive engagement.
Conclusion
Through a combination of SEO, social media, and creative content strategies, IndexTap successfully carved its niche in the competitive real estate discovery market. From zero organic visibility to ranking for high-value keywords and achieving over 1,00,000 monthly organic visitors, IndexTap has become a trusted digital destination for property buyers and investors in Mumbai and beyond.
